Fashion · Fashion & Beauty · Uncategorized

The “Good On You” App is a Great Tool for Consumers Supporting Fair Fashion

Good morning!

I hope you all have had a nice week so far–it’s Friday eve, woohoo! I’m currently home from work tired as can be and experiencing some allergy issues…the one downside to Spring. I’m not going to let it get me down though!

I’ve recently shifted focus on this blog towards conscious consumerism and ethical and sustainable shopping. I know that these concepts are a hard sell when put against today’s booming, exciting fashion industry.

At first glance, it appears there are no easy or affordable options for fair fashion, and at second glance it appears to be a whole lifestyle change.

It certainly is an adjustment; however, it doesn’t mean ditching every brand you’ve ever known and loved.

To put this into context, say you wanted to eat better for your health, and possibly also you had interest in the treatment of animals in the food industry. You wouldn’t become a vegan PETA chairman overnight, and truthfully, neither may be the degree to which you want to take your lifestyle adjustment.

This doesn’t mean you can’t make a difference.

You make a difference by becoming knowledgeable. When you grocery shop you purchase meat from places you know give their animals good living conditions; you participate in meatless meals when you aren’t sure about the meat served; and you give yourself permission  to enjoy Grandma’s beef stroganoff guilt-free without questioning her about her meat supplier because you are actively make conscious decisions in every situation that is in your control.

This is how change starts. This is how the difference is made. Small, deliberate decisions and discipline. Not every situation will be ideal. But if you have to power to make it ideal, then do so.

With that being said, today I want to share a really neat app with you: Good On You, an “Ethical Fashion App.”

This app allows you to search through a database of fashion brands to check on how ethical their methods are based on their practices for labor, environment, and treatment of animals. It gives you background on progress brands are making to become more ethical or reasons why they received a low score.

 



Additionally, the app serves as a database of brands you’ve probably never heard of that have great ethics ratings and allows you to browse through them based on article of clothing for which you are searching.

 


I think that Good On You is such a great app for pursuing ethical, sustainable shopping practices, and it is certainly a great place to start. I did notice that they don’t have information on a lot of brands on which I was interested in finding out more; however, they do have a field where you can submit suggested brands for them to add to the database. I’ve suggested a couple, so we will see what happens.

I am making a shift towards sustainable, fair trade, and ethical brands; however, I was pleased to see that some of my favorite brands fall under the rating of “It’s a start,” meaning that they are beginning to take action to become more ethical. Three brands I was happy to see fall under this category opposed to “Not good enough,” include Levi’s, Vans, and Mossimo.

As a consumer, I have made the decision that I will support brands in the beginning phases of progress towards ethical and sustainable practices; however, I will be monitoring their progress as information is available.

Friends, I hope you download this app and check up on your favorite brands. It’d be such a delight if you’d even consider making the decision to only purchase from brands scoring “It’s a start” or higher. You have an opportunity to make a difference; use it wisely.

What’s an example of a time you’ve used baby steps to reach  a lifestyle goal?

 

 

[W]IT GIRL

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